What is Google Business Profile? Why it is important to add your Business to Google?

Businesses have a great chance to show up in Google search results thanks to Google Business Profile (GBP, formerly known as Google My Business, GMB), but the greatest part is that doing so is completely free!

We live in a digital age where a plethora of knowledge about goods and nearby companies is at our fingertips. In fact, any company that hasn’t created a presence online will inevitably lag behind its competitors. This includes more than just setting up a Facebook or Instagram account for your company; it also entails actively monitoring your web presence through a Google Business profile.

What is Google Business Profile?

Yellow pages are a thing of the past; nowadays, people who are looking for your business will Google it first. Customers will be able to see the name of your company as well as details like your phone number, address, business hours, and more if you’ve worked to develop an online presence.

Google has provided a free tool to create a profile for your business and it is known as Google Business Profile. You can include information and images about your company’s location, offerings, and goods.

You can control your online appearance throughout the whole Google platform with a Google Business profile. Google Search, Google Maps, and Google Shopping may display data from your Google Business Profile. You may access and change any piece of information that appears in your listing, including the opening hours, the address, and any images, once you create and declare ownership of a Google My Business page.

Only businesses that interact with customers can create a Google Business Profile. Both companies that have a physical presence (such as a showroom, boutique, or restaurant) and those that offer services by meeting with clients somewhere fall under this category (like consultants, insurance advisors or plumbers, etc.).

A Google Business Profile can increase sales by making it simpler for clients to find your business and learn about your offerings. It can also be used to share company news and information.

What Can You Do With Google Business Profile (GMB)?

Google Business Profile is the easiest and most effective way to bring more customers to your business through searches. You can easily manage your business page with GMB like:

  • Edit and Update Your Company Profile:

Google Business Profile allows you to edit or manage your business details. You can simply download Google My Business App or GBP Growth Manager and you can edit your profile on the go.

  • Display your Products and Services: 

You have the option to display your products and services along with photos and videos to attract customers. So Google Business Profile is the best way to showcase your products and services.

  • Gain Customer Reviews:

People tend to buy a product or service based on the reviews on a business profile. GBP review feature encourages customers to share their reviews and feedback about the products and services and the positive reviews will get you higher click-through and conversion rates.

  • Detailed Insights about visitors:

The insight feature of GBP allows you to know site visits, calls, and more which will help you to know your audience well.

  • Shares updates and offers:

With the feature of offers, posts, photos, and videos in the GBP dashboard you can share the company’s latest offers, launches, etc. to all the potential and existing buyers.

Seeing all the above features it is pretty much sure that Google Business Profile has a great potential to generate high traffic and sales for your business.

Why It Is Important To Add Your Business to Google?

The only way to add your business to Google is through Google Business Profile or GBP Growth Manager. As a business, you should create a profile on Google Business with all the relevant details, optimize it and keep it updated all the time. When you do this you are going to get several benefits. The benefits mentioned below will clearly indicate why it is important to add your business to Google.

1. You Can Show Up in Maps and Google Local Pack Listings With GBP

When you search for locations on Google, have you ever noticed the prominent map and the list of company names that are immediately displayed at the top of the page? It is known as the Google Local Pack or Google’s 3-Pack Listing. When a business appears in a 3-pack listing means you are going to get more calls, visits, and sales as compared to your competitors who are not there in the list or on GBP.

2. Get Noticed and More Visible

Any Google user will notice the Google Local Pack as soon as they enter their search term because it occupies a significant portion of page one of Google search results.

Users can quickly see the information they need to know.

A search engine results page (SERP) called the Google Local Pack lists the locations associated with your search. It also includes a tonne of other crucial details that any potential client might need to know, such as the business’s star rating, review, its address on a map, and a phone number they can call if they have any concerns or wish to make a quick reservation. Both the clientele and the business find it to be a useful feature.

The main determining element of Google’s local pack ranks, according to Moz, is GBP. Verifying, updating, and improving your online information through Google My Business might therefore be helpful if you’re trying to connect with your target audience, which in this case would be the people who live in your service area.

3. Reviews from Customers

Never undervalue the impact of customer review, particularly when it comes to search engine results. Using GMB to make it simple for your consumers to write good comments about your business is a must if you want your business to be prominent in the search results. Here are some additional reasons why you require reviews.

  • Review improves Local SEO.
  • Boost Sales to a great extent.
  • Prospective buyers will get to know what existing customers think about your offerings.
  • Build trust and credibility.

Reviews, whether positive or negative, can assist you to learn what your customers think. Take things into account and evaluate them logically. Genuine reviews can help you improve your products and services to expect more sales and profit.

4.  Insights Feature is Very Helpful

A key factor in your Google rankings is GBP or GMB. It not only advertises your goods or services, but it also aids in your market research. Google continues to demonstrate that it is in charge.

How is that even possible?

Google My Business has a very helpful feature of insights. The insights give you information on crucial topics to help you develop plans and make choices. With the use of this, you may obtain data and insights that can reveal information about the origins of your audience.

You will find out the insights like:

  • Views

GMB may display the number of views that your company profile, images, and posts have received. This is crucial to determining whether your efforts are successful and garnering the attention you want, or if they are failing to generate any revenue for your company.

  • Search Term Query

GBP offers a report where you may discover and comprehend how customers reach your company. It displays how people are looking for your listing, including the terms or keywords they use.

Knowing which keywords to use will dramatically increase traffic to your website. For instance, you can effectively increase clicks to your web pages by dominating relevant long-tail keywords. GBP or GMB is able to offer this data.

  • Engagement

You can see exactly how your audience is responding or engaging with your posts. You may check out the posts they share and the comments they leave. By doing so, you’ll have a sense of the kinds of content that are effective for your company.

  • Audience

You may discover a summary of the profiles of the individuals who follow you in the GBP Audience section. You can examine their ages, genders, and even the countries they come from. All of these are beneficial when creating a campaign knowing your audience better.

  • Website Clicks

Did you know that Google My Business may also show you how many people have clicked on the link to your website?

You may develop strong strategies by analyzing the data and being aware of these numbers. Take some time to analyze the data if you want to increase website traffic, audience engagement, and business revenue.

5.  It’s Easy and Totally Free

No matter how useful a product is, its potential won’t be realized if it’s excessively expensive, unusable, and challenging to use. Fortunately, Google Business Profile is an exception to this rule.

Since this effective tool is free and simple to use, any company can use it to promote their product or service. In a few hours, you can create and verify your profile. You’re now set to dominate Google’s first page.

Additionally, you can use Google’s tools to monitor performance and discover new strategies to raise the ranking of your company.

Final Words

Local businesses may easily promote their goods and services online thanks to Google My Business’s increased visibility and increased likelihood of appearing in search results. It might make it easier for potential clients to find and get in touch with you. You can use it as a free tool to enhance your online profile, engage with your clients, and boost sales for your company.

InfoTalks is available to assist you in more rapidly and effectively managing your online presence if you’re searching for a company to create and manage your Google Business Profile.

You  may also like to read:

10 Benefits of Local SEO for a Business. How it can Attract New Customers?

What is Geotagging of Images? Importance of Geotagging photos for Local SEO

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Priti is a mompreneur, blogger and digital marketer. She is a co-founder of InfoTalks. Passionate about internet marketing and love to share the same in the form of blogs.

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