Google Posts: Ultimate Guide to GMB Posts

In the hyper-competitive world of local SEO, every edge counts. Google My Business (GMB) posts, formerly known as Google My Business listings posts, are a powerful tool for local businesses to boost visibility, engage customers, and ultimately drive more foot traffic through their doors. This comprehensive guide will unravel the secrets of GMB posts, including meaning, importance, benefits, scheduling, etc.

What are GMB Posts?

Think of them as mini digital flyers on your GMB profile. You can share updates, offers, events, product launches, and more directly with potential customers searching for your business on Google Search and Maps. Posts appear fresh for 7 days (unless it’s an “Event” post), grabbing attention and informing users about your latest happenings.

Your Google Business Profile posts have the flexibility to showcase videos, photos, and text. These posts can be visible in various locations, such as:

  1. Directly on your Google Business Profile.`
  2. In the “From the Owner” section on Maps and within Google search results.
  3. Within the “Overview” or “Updates” tabs on mobile Maps and in Google search results.

Google Business Profile Posts Type

Google Business Profile posts, formerly known as Google My Business listings posts, come in four distinct formats, each serving a specific purpose:

1. Updates:

  • Use case: Share general news, announcements, information, or updates about your business.
  • Content: Text (up to 1500 characters), photos, and videos.
  • Benefits: Keep customers informed, showcase brand personality, and announce new products or services.
  • Example: A restaurant posts a picture of their new seasonal menu item with a description and link to online ordering.

google my business posts update sample

2. Offers:

  • Use case: Advertise promotions, discounts, or special deals.
  • Content: Title, start and end date/time, description, call to action (optional terms and conditions), and optional photo/video.
  • Benefits: Drive sales, attract new customers, highlight limited-time opportunities.
  • Example: A coffee shop posts an “Afternoon Pick-Me-Up” offer for 50% off lattes from 2-4 pm with a picture and code to redeem.

google posts sample for offer

3. Events:

  • Use case: Promote upcoming events hosted by your business.
  • Content: Title, date, time, location, description, registration link (optional), and optional photo/video.
  • Benefits: Boost event attendance, generate excitement, share details and logistics.
  • Example: A fitness studio posts an event for a charity yoga class with location, time, registration link, and picture of the instructor.

gmb posts events

4. Products:

  • Use case: Showcase specific products you offer.
  • Content: Title, description, high-quality picture, and link to your website purchase page.
  • Benefits: Increase product visibility, drive online sales, provide detailed information.
  • Example: A bookstore posts a picture of their “Book of the Month” with a captivating description and link to buy online.

google my business product post sample

Choosing the right type depends on your goal:

  • Inform customers: Use Updates.
  • Drive sales: Use Offers.
  • Promote events: Use Events.
  • Showcase products: Use Products.

Remember, consistent and engaging posts can significantly impact your local SEO and customer engagement. Experiment with different formats and track your results to see what resonates most with your audience.

Remember, choosing the right CTA is crucial for directing users towards the action you want them to take. Make sure it aligns with your post’s objective and is clear, concise, and enticing. Here is the list below:

Post Type Content Call to Action Options
Updates Text, photos, videos Learn More, Book Now, Order Online, Sign Up, Get Offer, Call Now
Offers Title, start/end date, description, photo/video View Offer, Learn More, Book Now, Order Online, Call Now
Events Title, date, time, location, description, photo/video Book Now, Learn More, Sign Up, Register
Products Title, description, photo, website link Learn More, Buy Now, View Details, Order Online

As you can see, some CTAs are specific to certain post types. For example, “View Offer” only applies to Offer posts, while “Register” makes sense for Event posts. Additionally, Google may offer some variations depending on your industry or the nature of your post.

Why Use GMB Posts?

Beyond simply broadcasting information, GMB posts offer a plethora of benefits, including:

  • Increased Visibility: Rank higher in local search results by providing Google with fresh content about your business.
  • Engaged Audience: Share engaging visuals and calls to action to increase customer interaction and brand loyalty.
  • Targeted Promotion: Highlight special offers, new products, or upcoming events to drive foot traffic and sales.
  • Real-time Updates: Inform customers about temporary closures, schedule changes, or special announcements.
  • Improved User Experience: Provide valuable information directly on your GMB profile, enhancing user experience and trust.

Tips for Crafting Compelling Content

Remember, you’re competing for users’ attention in a fast-paced digital landscape. Here are some tips to make your GMB posts stand out:

  • Keep it concise and impactful: Stick to 150 characters for the preview text and aim for a maximum of 1500 characters in total.
  • Use high-quality visuals: Eye-catching photos and videos grab attention and tell a story.
  • Include a clear call to action: Invite users to visit your website, call you, or learn more about your offer.
  • Post regularly: Consistency keeps your business top-of-mind and drives engagement.
  • Track your performance: Use GMB insights to see what’s working and what’s not.

Introducing GBPGM: Scheduling Perfection 

While GMB offers basic scheduling features, GBPGM (Google Business Profile Posting Manager) takes post automation to a whole new level. Schedule posts weeks in advance, create post templates, analyze performance through detailed reports, and even manage multiple GMB profiles from one platform. Think of it as your secret weapon for consistent and effective GMB post management.

download from google play store GBPGMWatch the Complete Tutorial of GBPGM

Also Read: How to Schedule Posts on Google Business Profile with a FREE Tool?

Additional Tips for GMB Post Success

  • Localize your content: Tailor your posts to local events, holidays, and trends.
  • Respond to comments and questions: Show your customers you care and build relationships.
  • Use relevant keywords: Help users find your posts by incorporating local search terms.
  • Experiment with different formats: Try all post types to see what resonates with your audience.


As we conclude this comprehensive guide to Google Posts within Google My Business, you’re now armed with the knowledge to elevate your online presence. By mastering the power of Google posts and leveraging tools like GBPGM, you can unlock a new level of local SEO success. So, put your creativity to the test, start posting, and watch your business thrive in the local search arena!

Remember, consistency is key. By regularly creating engaging and informative GMB posts, you can build a loyal following, boost your local SEO, and ultimately attract more customers to your doors. Leverage the power of Google Posts strategically, engage your audience, and watch your business flourish in the digital realm.

So, what are you waiting for? Start posting today!

FAQs on Google Posts

Q: How often should I update my Google Posts?

Discover the optimal posting frequency based on your business type and audience engagement patterns. Consistency is key, but find the sweet spot that works for you.

Q: Can I include links in my Google Posts?

Absolutely! Learn the dos and don’ts of including links in your posts. It provide option to add link. We provide insights on how to make your links effective and user-friendly.

Q: Are Google Posts visible on mobile devices?

Yes, they are! Dive into the mobile visibility of Google Posts and understand why mobile optimization is crucial for reaching a wider audience.

Q: Can I schedule Google Posts in advance?

Efficiency at its best! Uncover the steps to schedule your posts in advance, ensuring a steady stream of updates without constant manual intervention. To schedule you can use the GBPGM Tool.

Q: Do Google Posts affect my search rankings?

Explore the correlation between Google Posts and search rankings. Learn how these posts can positively impact your business’s position in search results.

Q: How do I track the performance of my Google Posts?

Get hands-on with insights and analytics. Learn the ropes of tracking your posts’ performance and optimizing them based on real-time data.

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Priti is a mompreneur, blogger and digital marketer. She is a co-founder of InfoTalks. Passionate about internet marketing and love to share the same in the form of blogs.

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